Bermuda/Asian Heritage Night at Shea Stadium

May 14, 2008

According to an article in Bermuda Sun, Bermuda night at Shea Stadium was actually shared with Asian Heritage night which was prominently displayed on the scoreboard.  Department of Tourism had a luxury box with some 70 Bermudians attending the game.  Included in the list of attendees was HSBC Bank of Bermuda president Philip Butterfield…I am curious as to who paid his airfare and hotel accommodation?

According to Dr. Brown,

They estimate they’ll have four million people in the park for the season, but who knows who many millions on television? 

Of course those viewing from the privacy of their own homes will only see the promotional advertising if cameras pan to the flat screens and monitors actually displaying the messages and the font of the advertisments is big enough to read from tv screens. 

The promotional deal is costing the Department of Tourism $500,000. Judging by the attendance in the stadium, I’m wondering if this is a sound investment to market the island.


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